Hot on the heels of the news about the US channel’s performance, Nickelodeon UK has unveiled its record breaking first quarter ratings.
The UK’s number one commercial kids’ TV network reported its best Q1 performance in the network’s 15-year history averaging a 14.1 per cent share. This puts it 26 per cent ahead of Disney Network (11.2 per cent share), 67 per cent ahead of BBC Kids (8.5 per cent share) and 84 per cent ahead of Turner Kids (7.7 per cent share. Source: BARB)).
In addition, the week beginning March 24th saw Nickelodeon UK average a 16.1 per cent share, which was the network’s best week on record since 1998.
And Friday March 28th saw Nickelodeon UK average a 20.1 per cent share – the network’s best overnight performance on record since 1997. Nickelodeon (including Replay) reached 1.4 million people on that day alone and in total saw 2.5 million people tune into Nick channels on that day.
Nick UK has grown its audience more than any of its rivals in cable and satellite homes. The network’s share of viewing was up 11 per cent year-on-year (Source: BARB). 64 per cent of kids in C&S homes (3.6 million) tune in to Nickelodeon each month compared to 54 per cent for the Disney Network, 53 per cent for BBC Kids and 52 per cent for the Turner Kids’ channels.
“This has been a fantastic start to the year for Nickelodeon,” said Howard Litton, MD of Nickelodeon UK (pictured). “The phenomenal ratings performance has been driven by our continued investment in great content across the network and a successful multi-platform approach to series launches like iCarly and Yo Gabba Gabba.
“We’re looking forward to the rest of the year when, in addition to more new shows, we also have brand new episodes of favourites like Spongebob and Dora the Explorer.”