Now Paddington heads to PS2

Blast Entertainment to develop games based on the popular bear for Sony's console.
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He's struck a new deal with Marmite and with Warner for a film, and now Paddington Bear is moving into the world of video games.

The Copyrights Group has signed a worldwide licensing agreement with Blast Entertainment to develop and publish Paddington Bear games for PlayStation 2.

"The superb graphics of the PS2 platform and the adventure theme of the games will bring Paddington to life for a new generation across the world," said Karen Addison, licensing director at The Copyrights Group.

"At New Media has helped us enter the new media games and content market by securing a number of licensing opportunities for our clients and the entry of Paddington Bear into the console market is one of many interactive initiatives we are working on."

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Paddington Bear

Paddington Bear is in some illustrious company; he shares his 50th birthday this year with, amongst others, the Lego brick, the Smurfs, the Grammys and The Osmonds (it?s amazing what a quick search on Google will turn up).

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