Now Popeye takes over Google

Birthday of creator celebrated by internet search engine.
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Following in the footsteps of Aardman's Wallace & Gromit and Sesame Street, Popeye has become the latest character to take over the Google homepage.

The internet search engine was celebrating the birthday of creator E C Segar on December 8th 1894.

The licensing programme - handled by Allsorts Licensing - is also going strong. Popeye has been a particular hit in the apparel sector, with a series of style guides, with classic, retro and contemporary designs, proving ample create resources for licensees.

The 'headless' t-shirt design - in which the wearer's head becomes Popeye - especially has performed well at retail. Designed for adults and children, the shirts were featured on the front page of The Times and appeared initially in Next, progressing to other retailers in the UK, Australia and South Africa.

In addition, Popeye and other characters including Olive Oyl, Bluto, Swee'Pea and Wimpy continue to appear on a range of food products.

Meanwhile, King Features is building up the licensing programme for Olive Oyl. Fashion and accessories are key areas, with Italian fashion house Moschino showcasing fragrance products alongside a line of umbrellas and silk and wool scarves.

Other fashion brands involed with the character include Miss Sixty, MNG by Mango and Monella Vagabonda.

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