Following on from the recent deal with Saville Row for bespoke Spongebob Squarepants suits, the brand is now moving into the sunglasses category.
Fashion brand Nunettes - which counts Lady Gaga among its fans - is producing sunglasses with perforated graphic artwork of the character's eyes in eight different designs.
NCP France launched the glasses at designer boutique Colette in Paris in May, with the range selling out in 90 minutes.
More than 20,000 articles appeared on the internet after the launch, including pieces on influential style blogs in Japan, the UK, Germany and the US.
As well as Colette, the collection is on sale in young fashion store Kiliwatch and online.