ITV Studios Global Entertainment has appointed Global Licensing (NZ) as the new licensing agent for Thunderbirds Are Go in New Zealand.
Global will now oversee the development and expansion of the Thunderbirds Are Go licensing programme in the region.
As part of the deal, Global has worked with master toy partner Vivid, to appoint Planet Fun as the local distributor in New Zealand. The toys will roll out across the region from spring/summer.
The deal covers figurines and vehicles, play-sets, die-cast, role-play and dress up.
Meanwhile, TVNZ has picked up the broadcast rights to the TV series, which is now airing on TV2.
"We are thrilled to be teaming up with Global and are confident that their extensive experience will be invaluable to launching Thunderbirds Are Go in what is a key territory for the brand," said Trudi Hayward, SVP head of global merchandising for ITVS GE. "Viewers will be delighted with the launch of the new series through our strong broadcast partner TVNZ and the signing of a leading local toy partner that will bring an exciting and innovative toy line to young fans in the region."
Mark Paul, director of Global Licensing, added: "New Zealand has a long history and affection for Thunderbirds, as well as past merchandising and promotional success, so we are very excited about the launch of the new Thunderbirds Are Go TV series.
"We expect a whole new generation of fans will come to love the brand as much as their parents and grandparents have over the years. We look forward to working with ITV Studios, Pukeko Pictures and all other partners on this exciting new project."