Vivid Imaginations has been signed up as the master toy partner for boy band, The Wanted.
The firm will now launch a range of Collector Dolls in January 2012 after striking the deal with Bravado Merchandising.
“The Wanted have become a massive teen/tween brand and are clearly here to stay,” said Emma Weber, licensing and marketing director at Vivid. “With a second album release launching later on this year and multiple arena tours planned for spring 2012, we have a great platform to launch a range of The Wanted Collector and Micro Dolls.”
David Boyne, MD of Bravado, added: "Bringing together Bravado, Vivid and, most importantly, The Wanted makes this a really exciting project for us all to work on."