Vivid is on board along with The Bridge Direct in order to create global distribution. The new lines will be based on The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again for distribution in Europe, Middle East, Africa, Australia and New Zealand.
WBCP last week announced The Bridge Direct as its toy partner, producing products in additional key toy categories for distribution in the Americas and Asia. The companies will co-develop an range of products inspired by the two films.
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