Ahead of the film hitting cinemas in the US, Marvel and Walmart have teamed up to launch a new Super Hero Augmented Reality game featuring The Avengers.
Available from the iTunes App Store and Android Market, once downloaded customers will have instant access to Hawkeye and, only from the aisles of Walmart stores, can unlock the superpowers of the five remaining Avengers and save the world.
"Walmart is bringing this summer's most anticipated blockbuster into stores through a first of its kind augmented reality experience, which bridges the gap between the physical store and mobile gaming," said Seong Ohm, SVP and general merchandise manager for entertainment at Walmart US.
Mark Rhodes, SVP of North American retail development at Marvel Entertainment, added: "We are happy to have Walmart's tremendous support behind the release of The Avengers. We are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way."