Numberjacks continues expansion - Licensing.biz

Numberjacks continues expansion

Property debuts on Red Button service; New DVD special release during summer holidays.
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Open Mind Productions has announced several new developments as part of on-going expansion plans for pre-school series Numberjacks.

A second series for the hit children’s show is set to premiere on CBeebies from October 2009 and will include 20 x 15 minute new episodes.

The new series will follow the same award-winning format with a mix of animation and live action that offers children an early introduction to numbers, maths and problem solving, combined with adventure, comedy and entertainment.

Numberjacks will also debut on the Red Button service from October 2009, offering the young audience a fully interactive experience with a new quiz.

Open Mind and ITV DVD have also co-produced a DVD Special, Numberjacks: Seaside Adventure. The new DVD features a special 45-minute. This co-production has also opened up opportunities for other licensees including Egmont who have produced a seaside-themed edition of Numberjacks Magazine featuring a raft of offers and features.

Nick Underwood, commercial director, Open Mind Productions, commented: “This sequence of key developments forms part of our on-going strategy and commitment to establishing Numberjacks as a much-loved household name through children and their families enjoying maths and numbers together.

“As we continue to add to our long-term licensing programme, we are confident that Numberjacks will result in more children connecting to numbers, shapes and problem-solving a fun way that relates to every day life both on and off air.”

Michael Carrington, controller, BBC, added; “CBeebies is committed to providing a platform for young viewers to enjoy learning through fun and Numberjacks has the winning formula to achieve just that. Linking closely to the Early Foundation Stage curriculum, Numberjacks has high production values and creativity mixed with comedy and adventure making this show a firm favourite amongst our audience.”

Chris Ellis, creator and writer of Numberjacks, Open Mind Productions said: “As a television show, Numberjacks is a very accessible way for parents to join in with their children’s learning. And also it’s interesting that primary education is in a period of change, and teachers are looking for new ways to engage and motivate children, especially with a subject like maths.

“Numberjacks offers teachers and children a very exciting mix of creativity and challenge, and can really help children to become resourceful and independent learners.”

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