Digital Stores, Granada and Open Mind Productions have teamed up for the opening of a new Numberjacks online store.
The shop - which is an extension of the ITV online shop managed by Digital Stores - stocks the latest games, toys, books and apparel for the brand.
Products available will include DVDs, skates, knee pads, skittles, sponge balls, a range of plush toys in the shape of the numbers 0 to 5, books, cutlery, plates and bowls, posters, birthday cards and giftwrap.
Visitors buying from the shop before August 31st will receive a free Numberjacks magazine.
"The Numberjacks merchandise has been eagerly anticipated and we're delighted to offer fans an additional way to browse and shop online," said Nick Underwood from Open Mind Productions.
Russel Coultart, CEO of Digital Stores, added: "We're thrilled to see this product range available and can't wait to see how people react."