NUREMBERG 09: Warner brands heat up toy fair

Global, regional and local licensees showing off product based on firm's properties at event.
Author:
Publish date:
Social count:
0

Key Warner Bros Consumer Products properties will be strongly represented at this week's Nuremberg International Toy Fair, with a combination of global, regional and local licensees all exhibiting new collections.

In fact, more than 100 skus will be supporting new brand initiatives for 2009 and beyond.

Mattel and Rubies will be exhibiting The Dark Knight ranges, while new TV series, Batman Brave and the Bold, is due to air in Europe from spring to drive further impetus for Batman toys.

"We are very impressed by the breadth of new products developed to support our new brand initiatives," commented Bruno Schwobthaler, senior VP of sales and business development, WBCP EMEA. "Over the next three years there is a clear opportunity to accelerate the sales from the DC Comics properties based on the growing popularity of Super Heroes.

"Broadening our Batman offering through new TV animation and new products is one of the steps towards maximising the whole DC Comics revenues."

The Looney Tunes Active programme also recently welcomed Simba Toys, which is showing a new collection of 15 outdoor toys, and Famosa, which has a range of plush at the show.

Schwobthaler continued: "Looney Tunes Active is a truly unique programme in the industry and we are very proud to have our characters championing a more active lifestyle for kids."

Popco and Noble, meanwhile, will be displaying toys and collectables lines for Harry Potter and the Half Blood Prince, while Character Group will feature Scooby-Doo quite heavily on its booth.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.