The toys will be distributed throughout Europe by Rainbow Toys (Italy), Smoby (France), Simba (Germany), and Bizak (Spain).
The I Love My Pet dolls are part of the new Series Four Love and Pet theme, inspired by the Winx Fairies new individual pets. The new dolls feature each member of the team with a t-shirt sporting an image of their pet.
Believix Magic Wings is an electronic doll with wings which light up and twinkle (available for Christmas 2010). The Believix Mini is a miniature 12cm doll which comes with two sets of interchangeable wings, one of which can flap. The Mini will hit the shelves in the first quarter of 2010.
The Believix range of dolls and toys are based on the new Winx Fairy Believix powers introduced in the fourth season of the TV series, which launched internationally in 2009.
The Fourth Season of Winx Club brings the total number of episodes of this iconic series to 104, broadcast in over 150 countries to almost universal acclaim and success.