Nutri Ventures - the first entertainment brand that encourages healthy eating in four to eight year olds - has appointed d-rights as its representative in the Pan Asian territory.
The firm will now handle all publishing, toys, licensing and merchandising for the brand in Thailand, Indonesia, India, Philippines, China, Singapore, Malaysia and South Korea.
Targeting a launch window of autumn/winter 2014, the d-rights programme will include marketing at various touch points to kids including websites, mobile apps, social media, educational materials and retail.
Nutri Ventures: The Quest for the 7 Kingdoms animated series is broadcast in more than 28 countries worldwide and recently surpassed one million views on Hulu in the US.
In addition, the brand recently received the highest possible rating by Common Sense Media, a leading review site for parents and families.
"Nutri Ventures is spreading the message about the importance of healthy eating in children worldwide," said Cathy Malatesta, president of Lawless Entertainment. "This partnership with d-rights will further that message and impact millions of children in the Pan Asian region."
Rui Lima Miranda, co founder partner of Nutri Ventures, added: "We believe, that with the help of d-rights, Nutri Ventures will grow in Asia Pacific region on all business areas."
Takaaki Nakazawa, VP internation division of d-rights, continued: "There is huge potential in Nutri Ventures and we are very excited to expand the property into Asia to make it a big success."