The successful partnership between Nickelodeon & Viacom Consumer Products and Germany bicycle and accessories manufacturer, Bike Fashion Vertriebs, has been extended for another two years.
Spongebob Squarepants branded items including bicycles, helmets, bells, gloves and baskets will continue to be available in the likes of Toys R Us, Vedes, MyToys, Hoffman Company, ZEG and Hartje across Austria, Germany and Switzerland.
Elsewhere, NVCP has signed its first ever deal with Tycoon Entertainment Group. This will see the firm licence all 12 seasons of South Park on DVD in Mexico and parts of Latin America.
The three-year deal means DVDs will launch into airport and duty free stores, card and gift shops, convenience and department stores, electronic, music, food and grocery outlets from November.