Nickelodeon and Viacom Consumer Products has signed two new licensing agreements in South Africa.
Following a partnership with Laceys Promotions - one of the market's biggest toy distributors and character suppliers - Dora the Explorer will be featuring in special Lucky Packets. These will include a selection of stickers, posters, colouring in sheets and tattoos. The deal is for two years.
Meanwhile, Jacques Hau, which is one of the biggest character apparel suppliers to key outlet Woolworths, has collaborated on a range of Spongebob Squarepants and Dora the Explorer branded swimwear, outerwear and sleepwear.
The lines will launch in Woolworths throughout the territory from early 2010.