NVCP racks up more Euro deals

Agreements signed in Germany, Portugal and Turkey for iCarly, Spongebob and Dora.
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Nickelodeon & Viacom Consumer Products has signed its first local apparel deal in Germany for its live action tween show iCarly, with Santex Modern.

The two-year agreement will see a t-shirt and nightwear line launch in February 2010 across Austria, Germany and Switzerland.

Meanwhile, in Portugal, NVCP is partnering with Mario J Oliveira & Irmao, one of the country's top board game makers. The firm will be producing Spongebob Squarepants branded puzzles, board games, educational games, soap bubbles and projectors.

Three new deals have also been signed in Turkey with international and local partners for Spongebob and Dora. A collaboration between NVCP and Dogan Egmont means that branded books and magazines will be available at all book shops, kiosks, music and toy shops throughout the market.

The characters will also appear on children's apparel, nightwear and underwear following a two-year deal with Panco Giyim San Ticaret. Meanwhile, Spongebob Squarepants collectable cards will be contained within packs of Bel Karper Gida San's The Laughing Cow soft cheese from the autumn.


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