The deal will produce a comprehensive line of products including action figures, vehicles, play-sets, and more featuring their favorite heroes and villains using innovative technology that will enable fans to live out their most memorable moments from this epic film.

Directed by M. Night Shyamalan, and based on Nickelodeon’s award-winning animated hit TV series Avatar: The Last Airbender, the feature film is due to hit screens in the US in July 2010.

Adam Beder, VP of Licensing for Spin Master commented: “M. Night Shyamalan and Paramount look to have done an incredible job of adapting the mythology of Avatar the TV show into an imaginative and visually stunning live-action big-screen fantasy adventure film.

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