NY Toy Fair 2018: Funrise partners with Warner Bros. for Herodrive DC Super Friends

The collection will hit retailers in Autumn 2018.
Publish date:
Social count:
Screen Shot 2018-02-16 at 13.55.53.png

Global toy manufacturer Funrise has taken to NY Toy Fair to announce the launch of a new preschool toy line in partnership with Warner Bros. Consumer Products, in the form of the Herodrive DC Super Friends Collection.

Dropping in Autumn 2018 worldwide, the line brings the personalities of youngster's favourite DC heroes to preschool vehicles. 

Designs based on Batman, Superman, the Flash and more will be available for a range of styles and sizes including Mash Machines, a new style of preschool vehicles that fuses together iconic vehicles such as police cars and fire trucks with DC Super Friends characters; Herodrive Power Pals plush vehicles with wobble wheels and sounds for the youngest pre-schoolers; Signal Squad, a collection of DC Super Friends-inspired stylized vehicles, each projecting its DC Super Hero's logo; and the Batman Racer motorized vehicle with lights and awesome Batman and Batmobile-inspired sounds.

"We are thrilled to be partnering with the Warner Bros. Consumer Products team to launch our HERODRIVE line," said King Cheng, chief executive officer of Funrise, Inc. 

"The DC Super Friends are iconic characters recognized and beloved by kids all over world. They were a natural fit when developing this innovative line that brings an exciting 'mash-up' of vehicles and the iconic DC Super Heroes that is sure to be a hit with kids."

"We're excited to partner with Funrise as a new global licensee that will help us bring their all-new Herodrive line to our youngest DC Super Hero fans," added Julian Montoya, senior vice president of Global Toys for WBCP. "This innovative line offers our preschool fans extended play with cool Super Hero-inspired vehicles to engage in their favourite DC Super Friends adventures."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.