NYC & Company extends OpSec partnership

Successful anti-counterfeiting programme to be continued across all NYC brands.
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NYC & Company, the exclusive worldwide licensing agent for the City of New York, and OpSec Security have extended their partnership to combat counterfeiting of the city's famous brands by a further three years.

The two companies have been working together since 2005 with an on-product authentication programme, covering such brands as NYPD, FDNY, New York City Taxi and Limousine Commission and New York City Department of Transportation among others.

"At the inception of its anti-counterfeiting programme, NYC & Company chose OpSec as its exclusive global supplier to fight the significant amount of counterfeit products found in the market," said Lloyd Haymes, VP of licensing and consumer products at NYC & Company.

"This coordinated enforcement strategy, which features an on-product authentication programme with uniquely sequenced hangtags and holographic decals, has been a vital component of our comprehensive brand protection programme."

A portion of the proceeds from the sale of the officially licensed products benefits New York City.

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