Odeon backs down over Wonderland boycott

Disney's Alice in Wonderland 3D film to be screened in cinemas after all.
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Odeon has reversed its decision not to screen Disney's Alice in Wonderland film in its cinemas, the BBC has reported.

The chain had said it would not show the film - which had its premiere in London's Leicester Square last night (February 25th) - in the UK, Irish Republic and Italy because of Disney's plans to release the DVD at the end of May (click here for the full story). This would've only put 12 weeks between the film's cinema debut and DVD launch. The standard is 17 weeks.

However, in a statement following talks with Disney, Odeon said: "The Odeon and UCI Cinema Group is pleased to announce that, following detailed negotiations with the Walt Disney Company, an enduring agreement has been reached encompassing all the different aspects of both companies' commercial relationship.

"As a result of this agreement, Odeon is pleased to confirm that it will be able to continue with its plans for significant investment in new cinemas, in digital technology, in 3D capability and the other exciting developments designed for the increased enjoyment of all its customers."


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