Future Publishing is relaunching children's title Official Jetix Magazine under a new brand name.
From September 3rd, the title will be known as Nitro and will see its editorial remit widened to cover all major children's TV content, while retaining its focus on five to 13 year-old boys.
Future is promising content will include news, toys, comic strips and features, covering characters from a variety of popular TV shows, films and games.
At least four gifts will be covermounted per issue - previously Future has worked with partners including Tomy, Gormiti and Bakugan to offer exclusive toys to readers.
Print run will be 45,000 copies per month.
"Our team has enjoyed four fantastic years working with Jetix, but now the TV channel is rebranding, and Future is grabbing the opportunity to develop a new, fully owned property," stated James Binns, publishing director of Future's Games and Kids portfolio (pictured).
"Relaunching as Nitro, the key product change will be a new-found flexibility to cover huge kids shows like The Simpsons, Dr Who and Ben 10, as well as continuing to cover old favourites like Pokémon. We'll give our audience an unmatchable mix of content and value for money."
Binns continued: "Future's position as the world's leading games media company also makes Nitro a perfect home for games aimed at younger players - a much neglected community."
Emma Parkinson, associate publisher of Nitro, added: "Future has significantly developed and invested in Official Jetix Magazine, generating impressive year on year circulation growth. We have established some of the industry's strongest partnerships with broadcasters and toy companies, enabling us to offer our readers fantastic exclusives and special gifts.
"Nitro will give us the flexibility we need to further strengthen and develop our position in this exciting and vibrant market."