The award-winning French animation studio Xilam Animation is celebrating the 20th anniversary of its flagship brand, Oggy and the Cockroaches with festivities across Europe.
Xilam detailed the raft of activities it has planned for the momentous occasion at a press conference in Paris earlier this week. It included the announcement of a permanent Oggy and the Cockroaches escape room.
It also covers a number of museum partnerships, a branded truck tour, social media activity and more.
The studio will open an Oggy and the Cockroaches themed escape room this month in Paris. Based on the show’s fifth season, Oggy through the Ages, the full branded experience will give kids and their families an opportunity to solve a series of puzzles and riddles against the clock.
In addition, Xilam will begin its partnership with Musée des Arts el Métiers in Paris. Young visitors will be able to take part in animation workshops and receive a branded booklet taking them through the history of cinema.
There will also be product giveaways and regular broadcasts of a ‘making of’ Oggy and the Cockroaches film within the museum.
The firm has also partnered with Part L’Aquarium de Paris which will see every child receive an Oggy and the Cockroaches branded booklet with a treasure hunt around the museum, encouraging them to discover the oceans, sea-life and underwater creatures with Oggy.
On top of this, an Oggy and the Cockroaches branded truck will tour across six French cities from later this month. The truck will visit Lyon, Montpellier, Toulouse, Bordeaux, Angers and Paris, giving fans the chance to enjoy costume character meet and greets, screenings, games, competitions, a colouring wall, workshops and goody bags.
“For two decades, Oggy and the Cockroaches has been entertaining audiences all around the world with its fantastic characters, slapstick humour and surprise-filled storylines,” said Marc du Pontavice, founder and president at Xilam Animation.
“After an unprecedented 20 years of non stop content production in France, Oggy is now one of just a handful of French animation properties to reach its milestone 20th anniversary and, even after all of this time, Oggy has never been so popular and commercially successful. We are delighted to be marking this landmark moment with a hugely exciting activity line-up which ensures there is something for fans of all ages to enjoy.”