Oggy and the Cockroaches eyes Asian expansion with licensing agent for India

Xilam has named Dream Theatre as licensing agent for the territory.
Author:
Publish date:
Social count:
0
0 0oggycock.png

Dream Theatre has been named the Indian licensing agent for Xilam’s popular children’s brand Oggy and the Cockroaches.

Under a two-year agreement, the agency will represent Oggy across all consumer products categories and brand promotion.

The series is currently one of India’s leading children’s TV performs, airing on both Cartoon Network and Nickelodeon and the first consumer products are expected to hit shelves in autumn next year.

Oggy and the Cockroaches targets kids aged six to 11 years old and has already found success across Europe particularly within France and Italy, as well as South Asia.

The Oggy brand is now distributed in more than 160 countries world wide and is watched in 600 million homes and boasts an internet audience of three billion total videos viewed on YouTube, as well as three million fans on Facebook.

Marie Laure Marchand, senior vice president of global licensing at Xilam, said: ‘We are delighted to have secured this partnership agreement with Dream Theatre; we know its experienced licensing team will capture the essence of Oggy and the key characters in a range of products that will engage the fans of today as well as tomorrow.

“Asia is a key growth market for our business and it was important we appointed who shared our vision and passion for the brand.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.