One Direction dolls to hit retail - Licensing.biz

One Direction dolls to hit retail

Vivid signed up by Global Merchandising Services to create new range for X-Factor finalists.
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Following their appearance at the sell-out X-Factor arena tour around the UK this spring, Vivid is planning to immortalise the five teenagers as collector dolls in time for Christmas.

The Vivid team is working towards a Q4 retail launch and is already projecting sales in excess of 250,000 units in the first year.

To read the full story on sister site, ToyNews, click here.

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