TV-Loonland has teamed up with Digital Stores to create an official online store for popular pre-school brand Little Princess.
Launching at the end of March, the site - which has been designed to echo the appearance of the Little Princess website - will stock a wide range of items including a collection of outdoor items such as roller skates, paddling pool, stick horse and space hopper.
Other licensed products will be introduced throughout the year.
The launch of the site is being supported by a consumer media relations campaign targeting parenting, online and national media.
"Developing a strong online offering is the next step in meeting the demands of our audience, who are extremely internet savvy," said Ami Dieckman, UK brand manager at TV-Loonland. "By providing them with the best single destination to build up their Little Princess collection, we are confident that it will prove popular among parents and pre-school children and is a natural extension for a much-loved brand."