Only4U joins Chupa Chups push - Licensing.biz

Only4U joins Chupa Chups push

Fluid World appoints firm to create comprehensive gift product line.
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The Chupa Chups programme is continuing to grow, with Fluid World appointing Only4U to handle the gift category.

The firm will produce cushions, alarm clocks, scented candles, vanity mirrors, business card holders, photo frames, money boxes, moulded drinkware, tinned and boxed mugs - launching from autumn/winter.

The range - targeted at tween girls - will pick up of some of the key themes from the bank of Chupa Chups artwork, as well as using the logo.

"The gift category is a key category for Chupa Chups as the brand is a natural match for a range of quirky everyday objects," said Christine Cool, senior licensing brand manager for Chupa Chups. "We feel that Only4U are the perfect partner to create a range of must-have products with that 'Life Less Serious' twist."

Other licensees for Chupa Chups include Fashion Lab, Poolebeck, Blueprint and Gemma International.

Urban Outfitters and Truffle Shuffle will launch the range from autumn/winter with selected clothing and cosmetics, with a full roll out following. Bank, Argos and Claire's Accessories are also confirmed retailers.

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