Open Mind takes back Numberjacks

Licensing and marketing rights for pre-school property to be handled in-house with immediate effect.
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Open Mind Productions and ITV Global Entertainment have ended their licensing and brand marketing relationship for Numberjacks, with the rights to be managed by Open Mind with immediate effect.

ITV Global secured the UK representation rights to Numberjacks from producer/licensors Open Mind in 2006, overseeing a licensing programme which includes almost 20 licensees.

ITV will remain involved with the property through ITV Home Entertainment, which has sold through in excess of 150,000 units of Numberjacks DVD product in the UK since launching the brand in 2007.

"We're very excited to have the opportunity to take the Numberjacks brand forward in the UK," stated Open Mind's commercial director, Nick Underwood. "But, we do want to thank ITV for the work and effort put into the property by the many people who have worked on Numberjacks over the past few years.

"The property is now firmly established with UK consumers as a trusted brand with strong educational values so, with a second series on the way, this is a nice position for us to take forward."


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