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OPI unveils Ford Mustang nail polish line - Licensing.biz

OPI unveils Ford Mustang nail polish line

Limited edition collection of six colours to hit US stores in July as part of brand's 50th anniversary celebrations.
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Nail care specialist OPI is teaming up with Ford Motor Company for the launch of a new Ford Mustang nail polish collection.

The limited edition line will aim to 'capture spirit, passion and excitement' of Ford Mustang and will hit US stores in July, timed to coincide with the brand's 50th anniversary.

The range will feature six Mustang-inspired shades - hero colour Race Red, plus 50 Years of Style, Queen of the Road, Girls Love Ponies, Angel with a Leadfoot and The Sky's My Limit.

"For five decades, Mustang has represented some of the best of American culture, inspiring a feeling of freedom and independent," said Melanie Banker, Mustang marketing manager. "We are excited to celebrate the iconic Ford Mustang with OPI and tell its story through colour."

Suzi Weiss-Fischmann, OPI co-founder and EVP, added: "Nail colour, just like the car she drives, is the ultimate expression of a woman's personality. Automobiles are synonymous with style, and there is a special kind of love affair between a woman and her car.

"These lacquers celebrate a woman's pursuit of excitement and invite OPI fans to accentuate their personal style and embrace Mustang's adventurous spirit through colour."

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