OPINION: The Balance of Responsibility

The MD of Kids Industries gives his view on the commercialisation of childhood debate.
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Back in June of this year we were expecting Professor David Buckingham to publish his exploration of the impact of commercialisation on the wellbeing of children.

But he didn’t. Or rather they didn’t. He wrote it, the government didn’t publish it. Not sure why. No one seems to want to tell me. Maybe it’s got something to do with an election coming up and the report not really saying what they wanted it to. Perhaps the report said something along the lines of “commercial impact on children isn’t actually breeding a generation of violent idiots, Mr. Balls. Actually, in the scheme of things being a child right now isn’t so bad....”

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