OPINION: Why UK kids TV brain drain must be stopped

Mind Candy CTO on how the licensing, toy and entertainment industries will lose out if homegrown TV talent is not preserved.
Publish date:

The CTO of online game developer Mind Candy has spoken of his fears of the commercial effect that the decline of UK children's TV will have on the licensing, toy and online entertainment sectors.

In a column for Licensing.biz, Chris Thorpe said that "without a diverse collection of homegrown children's TV programmes on standard terrestrial TV, there will be a loss of many licensing deals which will only add to the UK's currently increasing balance of payment deficit".

"If you visit any branch of Woolworths or a toy store you will see the vast array of licensed products - toys as tie-ins to TV programmes," he stated.

"The TV programme inspires the child, makes them want to invent storylines, collect characters and then their play pattern includes and extends what they see on screen. By showing UK children a majority of programming content sourced from overseas, we will be missing out on a vast amount of income which could be funding the next round of programmes and aspiring programme makers."

Thorpe also said that we could see the mainstream toy industry "reduced to the status of a middleman" as toy production is largely outsourced to China and the creation of IP and characters comes from overseas.

To read the full article, click here.


4_Greg Childs 250x185.jpg

OPINION: Kids' TV in crisis?

The news that Lego is to be the sponsor for the CITV block on ITV1 is great news for ITV and good for Lego. But the irony was not lost on people in the kids' media industry and representing children's interests who have been campaigning to save kids' TV...

Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019