Science fiction epic Avatar and Disney animation Up are both up for a spate of gongs at this year's Academy Awards - news which is sure to give their respective licensing programmes a boost.
James Cameron's Avatar is nominated for nine Oscars, including Best Picture, where it lines up alongside Up, which boasts five nominations in total.
Up's inclusion for best film makes it only the second animated movie to feature in the main category, after Disney's Beauty and the Beast back in 1992.
The film is also included in the animated film shortlist - alongside Coraline, The Princess and the Frog, The Secret of Kelis amd Fantastic Mr Fox.
Meanwhile, Disney's The Princess and the Frog has three nominations.
Aardman has also won its fifth Oscar nomination for Wallace and Gromit - the latest short film, A Matter of Loaf and Death, has been named in the Short Animated Film category.
"We are thrilled that 20 years after the first nomination they received for A Grand Day Out, Wallace & Gromit have now received their fifth Oscar nomination to date, proving their enduring global appeal," said Sean Clarke, head of Aardman Rights. "This news, along with the fantastic new World of Invention series for BBC1, creates a great platform for us to continue to appeal to our fans across all media."