Hasbro and its portfolio of European licensees will launch more than 100 new My Little Pony licensed products in 2012.
On top of this, major retailers including Toys R Us, Argos and Selfridges have signed up to create dedicated My Little Pony themed in-store destinations, as well as pop-up boutiques.
Many of the licensee and retail programmes set to roll out this autumn/winter have been inspired by the My Little Pony: Friendship is Magic, A Royal Wedding two-part episode.
New product ranges will launch in spring across apparel, accessories, home décor, art and crafts, gifts, publishing, food and beverage, party and stationery, healthcare and beauty and outdoor.
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