This month our sister publication ToyNews contains a golden ticket offering readers a free 24 hours on Moshi Monsters.
It’s part of a campaign which has seen the golden tickets inserted into over one million UK magazines. The offer runs until September 10th.
Mind Candy is also targeting young gamers and Moshi fans via children’s networks such as CITV, Cartoon Network and Nickelodeon. Special ads promoting the Golden Ticket have been running for three months.
Takeovers will see Moshi Monsters invading the Cartoon Network, Nickelodeon and Swapit websites for the next five weeks. There’s also a dedicated campaign running over multiple social networks.
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