Over the Moon's Pip heads to Russia - Licensing.biz

Over the Moon's Pip heads to Russia

Greetings card brand looking to move into new markets with Otkrytee Pis'mo.
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Over the Moon is looking to further build on the international success of its Pip brand, entering Russia and Ukraine following a deal with distributor Otkrytee Pis'mo.

The greetings card brand is already proving popular in France and Germany - with strong sales being reported - while cards can also be picked up in Finland, Italy, Switzerland, Hong Kong, Japan, New Zealand and Australia.

In the UK, Pip cards are available on Moonpig.com, as well as through 500 High Street outlets including Fenwicks and all branches of John Lewis and via the Thorntons website.

The wider licensing programme is also growing, with KJG striking a deal with Bluebird Brands and Shreds.

"Pip is proving to be a huge hit in global territories and it's great news that the cards are now available in Russia," said KJG boss, Kirsty Guthrie. "This popularity is being replicated in the licensing world and we are in talks with a range of potential partners."

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