Over the Moon's Pip brand is heading Stateside, after Moonpig.com selected it for its new US website.
Pip is already available across France and Germany, plus Finland, Italy, Switzerland, Hong Kong, Japan, New Zealand, Australia, Russia and the Ukraine, as well as the UK.
"Pip has been a huge hit in the UK, so I'm sure he'll do just as well in the US," commented Natalie Edwards, design manager at Moonpig.
The licensing drive for the property is also moving forward - Bluebird Brands is creating mugs, coasters, purses, wallets and umbrellas, while Shreds has come on board for the likes of aprons, mini tote bags and lunchbags. Pip branded notebooks and party invites are also proving popular at retail.