"Overwhelming" demand for Daft Punk masks - Licensing.biz

"Overwhelming" demand for Daft Punk masks

Make A Mask gains exposure from Channel 4, Billboard and more after signing deal with Columbia.
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Manufacturer Make A Mask says it's been "overwhelmed" by compliments and requests for its official Daft Punk masks, but has no plans to make them available as merchandise just yet.

The company is currently enjoying a wave of positive PR after designing the official Daft Punk masks. It collaborated with the music group and Columbia Records for the licensed products, which helped promote Daft Punk's new top-selling album 'Random Access Memories'.

Billboard magazine's editorial director Bill Werde described the masks as "More promo genius from Columbia records", which were first worn by VIPs at early listening parties in major cities around the world.

Hundreds of locals from the small rural town of Wee Waa in Australia also donned the masks for promotional movies.

Channel 4 then featured the masks on TV.

In addition, US clothing giant American Apparel used the masks in its 'Get Lucky' advertising campaign and competition, including special London shop window displays in Camden High Street and Carnaby Street. 

A Make A Mask statement read: "Since the high profile album launch we have been overwhelmed by compliments and requests for these masks.

"There are no plans to make the masks available as merchandise at the moment... but sign up for the newsletter below and join us on Facebook and we'll keep you posted."

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