The creator of the Ox Tales comic strip, Meander Studio has hired Highstreet Media to move the property into licensing.
Ox Tales is published as a daily comic strip in a number of newspapers across Europe, and has also been the subject of an animated TV series co-produced with TV Tokyo.
Leveraging the character's potential in the Asian markets will be a key focus.
"The generation who grew up with Ox Tales are now becoming parents themselves and this is driving renewed licensing interest," said Paul Palse, director at Highstreet Media. "Another factor driving this is the recent remastering of the TV series. Following strong commercial performance in Europe, we will look for partners in key Asian markets to expand the property."