Oxford appoints Supermarcas in South America

Brazil and other fast developing South American countries are 'key to the future development' of the Oxford University brand.
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Chris Evans, MD of Oxford Limited, said: "Brazil and other fast developing South American countries are key to the future development of the Oxford brand."

The appointment is Oxford Limited’s third key strategic move this year, with agents working for the brand in Korea, Asia, Japan, North America, the UK and Europe and India.

Speaking about the brand's global appeal, Evans said: "The University’s reputation for academic excellence is global and the daily reportage on its latest scientific breakthroughs and research keeps its brand awareness high.

“With the official mark of the University at its heart, the licensing programme translates Oxford’s brand values and nine centuries of heritage into product ranges that will excite retailers and consumers alike, and we look forward to working with Supermaracas and licensees to bring this to life."

Moacir Galbinski, VP of Supermarcas, said: "Oxford's licensing programme will allow us to develop products that will tap into this aspiration and capture the imagination of the key consumer audiences such as teenagers and young adults.

"People in Brazil and South America increasingly aspire to a university education and naturally wish to connect with world famous centres of academic excellence such as Oxford University."


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