Oxford inks Spanish back to school deal - Licensing.biz

Oxford inks Spanish back to school deal

Dis2 to produce a collection of bags and stationery for launch in 2012.
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The licensing programme for Oxford University is continuing to build, with Spanish firm Dis2 now on board for a back to school range.

Oxford Limited has appointed the firm to create a line of bags and stationery, with an initial collection of ten designs due for launch in 2012.

"The back to school category is a natural fit for the Oxford brand and a key category introduction, so we are delighted to welcome Dis2 as the latest licensee to join the programme," said Chris Evans, MD of Oxford Limited. "We have already hosted the Dis2 team in Oxford and given them a snapshot of the heritage of the University, which will help then understand the DNA of the brand and the sheer breadth of assets available to them for product development."

Joan Mateu, marketing director at Dis2, added: "We look for brands that convey values beyond mere passing trends or fads, and Oxford University fits this description as a brand with a long tradition that has been able to adapt to changing times.

"We have a strong commitment to Oxford University and are convinced that it is a brand that is very well received in the marketplace."

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