Pacific Cycle and Nickelodeon extend current deal - Licensing.biz

Pacific Cycle and Nickelodeon extend current deal

Multi-year licensing deal will include bicycles, tricycles and accessories.
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Under the new partnership, Pacific Cycle will make more bicycles and tricycles of Dora the Explorer, Go Diego Go! and iCarly, plus protective gear and accessories featuring the likes of SpongeBob SquarePants.

The spring product line will follow the new Nickelodeon style guide, with updated character designs and graphics. The packaging will carry safety messages from Dora and Diego.

“Including the safety messaging was important to us. Bicycles are a big part of childhood and we want to make sure that kids are staying safe while having fun," said Alice Tillett, president of Pacific Cycle.

“We’re excited to be expanding our relationship with Nickelodeon into the bicycle category. Now, we’ll be able to provide consumers with the complete package, from the bike to the helmet to other great accessories," he added.

Manuel Torres, senior vice president, global toys and video games for Nickelodeon Consumer Products highlighted the importance of the safety message: “This partnership is not only enabling us to bring kids fantastic bicycles and accessories they will enjoy, but we’re also providing the important safety information we know parents want.”

“We strive to bring our consumers new and unique offerings and our expanded relationship with Pacific Cycle allows us to do just that,” he added.

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