Paddington Bear notches up new agents

International licensing programme is further bolstered with fresh additions.
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The Copyrights Group has appointed a number of new agents for Paddington Bear, as the international licensing programme continues to gather pace.

New representation for the brand includes StudioCanal in France, Lizenzwerft in Germany and Edebé Licensing for Spain and Portugal. Bulls Press has also renewed its agency agreement for Scandinavia, while in the US Copyrights is working with Lindberg Marketing + Media.

In Asia, Paddington will continue to be represented by RM Enterprises and in Japan by Copyrights Asia.

"We are delighted to be following on from Paddington's huge success in 2012 with the appointment of new agents worldwide," said Nicholas Durbridge, chairman at The Copyrights Group. "Paddington's international profile is already strong and bringing new agents on board will ensure ongoing growth and continued success in these important markets."

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