Long-running children's character Paddington Bear will appear on a host of HP printers products.
The bear will star in a collection of downloadable colouring and activity sheets from late April.
Consumers in 23 English-speaking territories will be able to download the sheets free of charge through the HP ePrintCenter website.
The sheets will also be available as a print app on most HP web-connected printers.
Six new Paddington colouring and activity sheets will be available each week.
Nicholas Durbridge, Chairman of The Copyrights Group Limited, worldwide licensing agents for Paddington Bear, said: "We are thrilled to be partnering with HP to offer Paddington activity sheets to fans everywhere.
"This is an exciting time for Paddington as momentum builds ahead of his movie debut in 2014, and we are looking forward to further exciting announcements in the near future."
The licence with HP was negotiated by Lindberg Marketing + Media on behalf of The Copyrights Group.
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