The Copyrights Group has revealed its excitement for the latest developments to its new Paddington for Baby initiative.
After receiving feedback from parents, the latest line offers baby-specific products, which the company says are notably different from the firm’s successful traditional and pre-school collections.
Polly Emery, brand and marketing director at The Copyrights Group, told ToyNews: “We have specifically created a brand new infant-focused style guide with gentle tones and a softer colour palette, in order to ensure a clear distinction from both our traditional and pre- school collections.”
The range, which arrives in spring this year, features new infant plush from Rainbow Designs, as well as a comfort blanket, activity cube and ring rattle.
Emery added: “We are very excited to be launching the new Paddington for Baby initiative, which will bring to the nursery marketplace a gorgeous new plush collection from Rainbow Designs, a selection of beautiful wooden toys from Orange Tree Toys, as well as wipes and cotton wool from UP Global and refreshed creative on existing products to include apparel, books and an infant travel seat.”
Emery also revealed that the infant sector isn’t the only place customers will start to see new Paddington products, with Rainbow Designs launching new plush toys to its pre- school range.
“Later this year, Rainbow Designs will be launching new feature plush into their pre-school range including the new Talk to Me Paddington featuring a voice recording function, so pre-schoolers can record their message and Paddington will repeat it back,” added Emery.