The Sun's Page 3 brand is expanding into the jewellery market.
The Page 3 diamond jewellery range includes earrings, pendants and bracelets, plus four diamond set watches. Prices range from £25 to £150 and all the pieces feature real diamonds.
The collection will be available exclusively at 100 branches of Harvey and Thompson, as well as online here.
The UK jewellery market is worth £2,800m and in a survey of 1,000 Sun readers, 28 per cent said they'd rather buy Page 3 jewellery than Playboy jewellery.
"Considering The Sun reaches over 8.5 million people a day, we expect the Page 3 Diamonds collection to do extremely well," said Gareth Beaty, director of the Page 3 licensing programme. "We have some exciting new products planned for the Page 3 product range and the diamond jewellery collection is an excellent way to announce our presence on the High Street."