Panasonic has teamed up with the National Trust for the launch of its new Lumix FZ272 camera.
The campaign, from TLC Marketing, will see every customer who buys a new Lumix FZ200 or FZ72 camera get a complimentary year-long membership to the National Trust.
"We’re proud to announce the promotion we have with the National Trust granting Panasonic customers the opportunity to put to test the multi award winning FZ200 and FZ72 in the perfect setting of hundreds of picturesque National Trust locations," said Mark Robinson, head of imaging at Panasonic UK.
Consumers can choose between a single, joint or family membership that will give them access to days at more than 300 special locations across England, Wales and Northern Ireland.
"At TLC, we understand there is a growing demand for true emotions and memories created by tailored experiences," said Martin Covill, senior account director at TLC Marketing.
The goal of the Panasonic/National Trust campaign is to touch the heart of consumers by creating lasting memories thereby strengthening the relationship with the brands.”
This promotion will run until December 31st and is available nationally through all major retailers and independents.