Panini bags Disney brands

Magazine publisher to roll out WITCH Magazine and Disney Presents following new deal.
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Panini has added two significant titles to its portfolio - one a new launch and the other an existing magazine it is taking on from the BBC.

Disney Presents launches with content on Enchanted to tie in with the release of the film on DVD. The title will cover favourite girl lifestyle content, in addition to featuring a covermounted A1 double-sided poster and Enchanted foil sticker sheet.

The series continues with a High School Musical poster mag special on issue two and Hannah Montana on issue three. The latest Disney/Pixar movie Wall-E will be featured on issue four.

The monthly title will have a cover price of £2.10 and will be aimed at ages eight to 12.

In addition, Panini is taking on the publishing of WITCH magazine from the BBC from May 14th.

The four weekly title will return to its original A4 size format and will feature a covermounted notebook and pen set. To support the transfer of business, the title will benefit from an increased level of trade marketing activity to ensure sales are maximised coming into the key seasonal period.

In terms of editorial content, the magazine will continue to include gossip, fashion, quizzes, puzzles, horoscopes and competitions, in addition to a 32-page comic strip.

"We are delighted to be taking over the publishing of WITCH magazine, which sits perfectly alongside our existing Disney tween property High School Musical and our exciting new launch, Disney Presents," said Rebecca Smith, circulation controller at Panini.

"The brand synergies enable us to offer even greater depth of Disney coverage across all titles."


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