Panini is celebrating a spook-tacular milestone this October as it lines up the release of its 200th issue of the official Scooby-Doo Magazine.
The popular children’s magazine first launched in 2002 and has since gone on to sell 8.5 million copies at UK retail.
Available in over 5000 shops across the UK, the monthly title has soared to success in the children’s magazine market, a sector that according to Smiths News Retail has enjoyed particular growth in the last 12 months.
“In a period where children have access to more digital devices than ever before, it’s great to see Scooby-Doo Magazine thrive as an evergreen title in the Panini magazine portfolio,” said Preston Kevin Lewis, general manager, warner Bros. Consumer Products UK and Ireland.
“A key factor in the magazine’s success is Panini’s dedication to engaging fans with fresh new content and excellent added value cover mount gifts that ensure that kids come back for more every month.”
Panini has now detailed its plans to launch an immersive marketing campaign in order to continue to drive the success of the Scooby-Doo Magazine.
Jessica Tadmor, head of marketing, Panini UK, said: “A fantastic marketing campaign is planned for 2016 and we are confident that Scooby-Doo Magazine will experience exponential growth and continue to be a firm favourite in the children’s magazine category.”
Recent partnerships have seen Scooby-Doo demonstrate its continued popularity among kids and fans, including the latest LEGO Scooby-Doo deal, that according to Warner Bros. ‘is part of a recipe that sees Scooby-Doo continue to attract new audiences and stimulate demand for the magazine.’