Panini debuts Guess with Jess title - Licensing.biz

Panini debuts Guess with Jess title

New 28-page magazine arrives to back Classic Media pre-school brand.
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Panini has added to its licensed portfolio, rolling out a new 28-page magazine on Classic Media's Guess with Jess property.

The first issue - which launches today (October 14th) - is priced at £2.99 and carries an over-sized cover, a covermount and over 75 activity stickers to tie in with the magazine's editorial content.

Promotional activities surrounding the launch include a competition on the official Guess with Jess website, a flash and activity pages on a new teaching resource website, a feature in Practical Parenting magazine, sampling at story time events, inclusion in the Guess with Jess DVD product catalogue and an editorial competition with Fisher-Price for its new Yippety Yay feature plush character.

The next issue is due at the beginning of 2011.

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