Panini gift line to launch in M&S - Licensing.biz

Panini gift line to launch in M&S

Products including mugs, table football and books to launch in stores this month.
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A Panini-branded range of gifts will launch in Marks and Spencer outlets this month.

Working with The Meld Group - which sources and develops products for major UK retailers - M&S will stock mugs, table football games, a blow football game and a book of one-liners.

M&S has significantly upped its game in the licensed product marketplace recently. Earlier this week, Lego revealed a DTR with the retailer for a line of apparel, accessories and kids bedding, while a successful apparel programme has been running for Sesame Street since January.

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