The Panini Group has doubled its US business with the purchase of the sports trading card business of Donruss Playoff.
Texas-based Donruss currently produces trading cards under the brand names of Donruss, Playoff, Leaf and Score. It has been established since 1954, making it the second oldest trading card company in the US.
It is currently publishing officially licensed products for the NFL.
Following NBA's announcement in January that Panini had been appointed its exclusive trading card partner (click here for full story), Panini formed a new US subsidiary, Panini America. This will now have its operational base in Texas and will begin publishing its NFL programs in May. The NBA publishing drive will follow, starting in October, giving Panini a substantial base from which to grow its operation.
"Panini's vision of the future is simply to grow the North American trading card market considerably; this determination is demonstrated clearly by the acquisition of the Donruss Sports Card business," said the Panini Group CEO. "There is considerable talent within the 50 plus strong Donruss team and a fine legacy from which we can grow the product category and attract new collectors."